THE AURE STANDARD

WHY SOME T-SHIRTS ELEVATE AN OUTFIT — AND OTHERS DON’T.

It comes down to three things: fit, fabric and proportion.

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THE THREE PRINCIPLES

THE DIFFERENCE IS IN THE DETAILS.

01

FIT

A clean regular fit creates the foundation of the silhouette. Neither excessive nor complicated.

02

FABRIC

100% cotton. The material should feel considered before anything else is added.

03

PROPORTION

The relationship between shape, graphic and silhouette is what makes a simple piece feel intentional.

AURE

SIMPLE DOESN’T MEAN ORDINARY.

DROP 002 applies the AURE standard to three pieces designed as one limited Mediterranean collection.

DROP 002

THE MEDITERRANEAN COLLECTION

Three pieces. One limited drop.
Released once. Never repeated.

DROP 002

BUILD YOUR ROTATION.

Choose the two pieces that belong in yours. Limited quantities. Released once.

CHOOSE YOUR TWO